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Commercial Leadership · Sales · Revenue · Demand Gen

The commercial engine
behind a $15M manufacturer.

Director of Sales and Marketing at PartsBadger, a 62-person precision on-demand manufacturer. Grew revenue from $11M to $15M, lifted gross margin from 48% to 52%, and raised retention from 52% to 70% across roughly 600 active customers. Built the company's first ICP, its first sales quotas, and the operating cadence it runs on.

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Base Grafton, WI · Remote
Focus Sales · Revenue · Demand Gen
Sector Aerospace & Industrial
Portrait of Doug M. DuBois
Doug M. DuBois Sales · Revenue · Demand Gen
$0M
from $11M
Revenue Grown
0%
from 52%
Customer Retention
$0M
multiple POs
Largest Deal Closed
0
63% of revenue
Active Customers
The Scoring Model

Work the margin,
not the size.

Every job scored on account fit against per-job profitability, so the team runs the orders that carry margin instead of the ones that look largest. Moving off order size as the priority signal lifted gross margin four points.

High margin · high fit Low fit High fit Low margin High margin
Priority signal
Account fit × per-job margin
Gross margin
52%
What the team works
The orders that carry margin

Illustrative model of the prioritization logic. Point positions represent the fit and margin of representative jobs, not named accounts. Margin figures are actual: 48% before, 52% after.

What I Build

Four systems
that did not exist before.

Each track was started from nothing at PartsBadger and now runs the commercial function day to day.

01 · Targeting

The first ICP

The company's first ideal customer profile, built from firmographic analysis, and a four-segment coverage model running from transactional through key accounts. Marketing spend came down from $1.4M to about $1M.

02 · Prioritization

Job profitability scoring

A dual scoring model rating account fit against per-job profitability, so the team works the orders that carry margin rather than the ones that look largest. Gross margin moved four points.

03 · Infrastructure

A CRM the team runs on

A Zoho CRM that had gone essentially unused, rebuilt into the system the team runs on daily, with segment-triggered outbound across calls, emails, and meetings on Apollo and Smartlead.

04 · Operating Rhythm

Quotas and cadence

The company's first sales quotas and a monthly KPI review with a written action plan on any metric off track. EOS implemented alongside the leadership team.

Experience

Shop floor
to P&L.

A commercial career built across ownership, revenue leadership, and a carried territory.

2022 to Present

Director of Sales & Marketing

PartsBadger LLC · Cedarburg, WI

Lead the commercial function of a 62-person precision on-demand manufacturer across inside sales, enterprise, and demand generation, reporting to the CEO. Grew annual revenue from $11M to $15M over three years, with $16.2M booked year to date. Lifted gross margin from 48% to 52%, raised retention from 52% to 70%, and grew the organization from 9 to 14 with 10 direct reports. Carried $1.4M to $1.5M in personal production in back-to-back years while building the team, and hold full pricing and discount authority across four customer segments.

Revenue $11M to $15M Margin 48% to 52% Retention 52% to 70% $4.2M largest deal Team 9 to 14
2021 to 2022

Founder & Owner

Benchmark CNC, LLC · Grafton, WI

Founded and ran a custom CNC parts brokerage as sole operator, sourcing vendors on one side and customers on the other and matching projects between them. Reached $1.3M in gross revenue and 166 customers within 13 months, at roughly 22% margin, with no brand, no team, and no advertising budget. Sold the business to PartsBadger through an asset purchase and book transfer with performance earnouts.

$1.3M gross revenue 166 customers 13 months Founded & sold
2014 to 2018

Territory Manager

ARI Network Services, Inc. · Milwaukee, WI

Sold digital marketing and e-commerce software into a multi-state B2B dealer territory through consultative, solution-based selling. Delivered about $238K against a $200K quota, roughly 119% of plan, and landed a national program with Toro that generated revenue across the company, well beyond the territory.

119% of quota National Toro program Multi-state territory
About
Take a commercial function that is early-stage or broken, and rebuild the whole thing: who to target, how to reach them, what to prioritize, and the team that runs it.

That work runs from a shop floor to a P&L. Founded Benchmark CNC, a custom parts brokerage that reached $1.3M in gross revenue and 166 customers in 13 months, then sold it to PartsBadger, the manufacturer whose commercial function it now leads.

The pattern holds across three tracks: sales leadership, revenue ownership, and demand generation. Selling configured, quoted, made-to-order work into aerospace and industrial buyers in procurement and engineering, where every order is priced individually and margin is won or lost at the quote.

Advisory board member for the Carroll University Marketing Department and a member of the MMAC Sales Group.

Doug M. DuBois Sales · Revenue · Demand Generation
Doug M. DuBois
Systems Built
Ideal customer profile & segmentation
Job profitability scoring
Zoho CRM rebuild
Apollo & Smartlead cadences
First sales quotas
Monthly KPI cadence
EOS implementation
Highlights

Proof, not adjectives.

Founder & Exit

Built a brokerage to $1.3M, then sold it to the buyer of its own output.

Benchmark CNC ran as a one-person operation matching vendors to customers in the custom parts market. No brand, no team, no advertising budget. The exit landed with the manufacturer whose commercial function the same operator now leads.

Gross revenue$1.3M
Customers166
Timeline13 mo
$4.2M

Largest deal closed to date, delivered across multiple purchase orders.

119%

Of a $200K quota at ARI, plus a national Toro program that paid across the company.

$1.4M to $1M

Marketing spend cut while revenue grew, by targeting fit over volume.

Contact

Let's talk.

Senior commercial leadership across sales, revenue, and demand generation in aerospace and industrial B2B. Best reached by email.

Location Grafton, WI · Milwaukee Metro · Remote
Focus Director of Sales · Revenue · Demand Generation
Sector Aerospace & Industrial
Reach out Email · LinkedIn